Why XREAL is the spotlight STAR of CES 2025
As a global leader in AR technology, XREAL captivates at this tech extravaganza, unveiling the limitless possibilities of augmented reality through four stunning moments of brilliance!
Highlight Moment:
XREAL, with its exceptional innovation and premium user experience, has triumphed at CES 2025, securing multiple prestigious awards. Among these are two CES Innovation Awards, recognized as one of the most influential honors in the global consumer technology landscape, celebrating companies and products that set the highest standards in product design and engineering excellence
Stunning Moment：
The series, XREAL One, makes its highly anticipated global offline debut, redefining immersive experiences with its powerful performance and exceptional spatial display technology. At the booth, attendees had the opportunity to personally try on the XREAL One series, experiencing firsthand the extraordinary performance of AR glasses in gaming, work, and entertainment environments, sparking widespread discussions and excitement throughout the venue.
Future Moment：
The XREAL Air 2 Ultra integrates AI-driven models with 6DoF spatial tracking technology, delivering a natural and intuitive interactive experience. Through gesture controls, users can instantly generate and manipulate virtual objects, unlocking the boundless potential of AR in both productivity and creative scenarios.
Cross-Industry Moment：
1. AR + Smart Driving
The all-new BMW X3 M50 made its debut at the XREAL booth, where attendees could experience the M Mixed Reality racing track, powered by XREAL technology. This immersive experience showcased how AR enhances smart driving, offering an unparalleled level of engagement and driving pleasure.
2. AR + Health Experience
At the health-tech showcase in collaboration with Rongtai, attendees could both relax and rejuvenate while immersing themselves in AR-powered games, exploring the new possibilities where technology meets well-being. The innovative "Lying" concept redefines the tech-health landscape, paving the way for the future of holistic and healthy living.
